It’s been said again and again that Steve Jobs was a visionary, but it wasn’t because he focused only on growing Apple and designing the iPhone. How did he think the way he did? Surely he learned from someone.
He read books that focused on more than just technology and business. As you’ll see below, in addition to those subjects, his reading list included topics like meditation and a vegetarian diet. Most importantly, the books that Steve Jobs read shared one main characteristic: they were about an individual overcoming obstacles to transform the world. This is exactly what he did with Apple.
Here are 10 eye-opening books that influenced Steve Jobs.
1. 1984, George Orwell
Imagine what life would be like if you had no control over anything in your world. This is a story about one man’s fight against an oppressive, all-controlling state. It makes the reader contemplate aspects of society that are controlling them, and question the control they have over their own thoughts and actions.
It’s inarguable that Steve Jobs was influenced by this book. The first advertisement which introduced the Apple Macintosh depicted the world as oppressed and dominated by IBM, and Apple was the only alternative able to disrupt the conformist status quo.
2. The Innovator’s Dilemma by Clayton M. Christensen
In The Innovator’s Dilemma, Christensen discusses the that idea that successful companies may fail to adopt new technology or business models that would help their customers’ future needs as a result of focusing too much on their customers’ current needs. As we work to achieve our goals or grow our businesses we have to focus on our short-term goals, but at the same time avoid getting stuck with a short-term outlook. We have to consider what our end goal is and make sure our current goals fit with that vision.
Apple often looked past it’s current technology and continued to change its own technology. Take the iPhone for example, which has all the features of an iPod and more- making iPods obsolete.
3. Zen Mind, Beginner’s Mind by Shunryu Suzuki
Meditation has been proven to improve mental health and reduce stress. In today’s fast-paced, hectic world, it’s important to have moments to yourself. If you’re looking to get a start in meditation, this is the go-to book. It’s a compilation of talks given by Suzuki, providing a concise introduction to Zen meditation. It also discusses the topics of selflessness and mindfulness.
Steve Jobs often used the methods found in this book to center himself during difficult moments in his career. He was such an avid practitioner that he considered going to Japan to continue his practice, but was advised against it.
4. Autobiography of a Yogi by Paramahansa Yogananda
This book gives us a look into the life of Paramahansa Yogananda. He shares his encounters with spiritual figures of the East and West and his journey from childhood to becoming a monk. Through sharing his experiences, he attempts to explain the spiritual laws of everyday occurrences.
If you’re looking to understand life in a little more depth, this book will help you develop an understanding of people from different faiths and creeds, emphasizing the idea of peace through self-realization.
Jobs read and reread this book while he stayed at a guesthouse in the foothills of the Himalayas in India. He continued to reread it every year afterwards.
5. Diet for a Small Planet by Frances Moore Lappe
This was the first book that introduced a significantly different and healthier way of eating to America: being a vegetarian. This book contains simple rules in an easy-to-follow format, and recipes for anyone looking to start on a high-protein vegetarian diet. Healthy eating and dieting is a difficult goal for many of us, but with specific recipes and explanations, Lappe decreases the barriers to healthy eating.
After reading this book, Jobs swore off meat, became a vegetarian, and began to experiment with other extreme diets.
6. Moby Dick by Herman Melville
Moby Dick tells the story of a ship captain and his efforts to get revenge on a white whale that destroyed his ship and severed his leg. The captain demonstrates lessons in persistence that we can learn from- guiding us to hopefully conquer our own white whales. Maybe you’re stuck on a problem, or finding it difficult to achieve a goal. This is a sign you have your own white whale to conquer.
Jobs and Apple had a white whale in the 1980s: entering a market that was already dominated by another company, IBM. Through many struggles, Jobs was able to help Apple to achieve its own share of the market. It’s safe to say that Apple has conquered many white whales since then.
7. King Lear by William Shakespeare
In this tragedy, Shakespeare demonstrates how life can suddenly turn for the worse, telling the story of a king who’s betrayed by his daughters and robbed of his kingdom as he descends into madness. We can learn from the mistakes of King Lear, who betrayed those who loved him the most, was fooled by appearances, and ended up leading his country to civil war.
Jobs told Walter Isaacson, the author of his biography, that he “loved King Lear”, which isn’t surprising.
“King Lear offers a vivid depiction of what can go wrong if you lose your grip on your empire, a story surely fascinating to any aspiring CEO,” says Daniel Smith, author of How to Think Like Steve Jobs.
8. Inside the Tornado, by Geoffrey A. Moore
New companies often face the problem of finding early adopters for new products, then determining how to reach the mainstream market. Moore provides a method of navigating inside this tornado, helping you to get your company through the turmoil that is taking a product to mass market successfully. This book is recommended for anyone looking to grow a company.
The release of new products means accepting that it may take a while for the general public to adapt to things that are new. Apple has clearly developed strategies to assist them to survive their own tornadoes and get products past early adopters to the mainstream market.
9. Atlas Shrugged, by Ayn Rand
What happens when billionaire CEOs drop their companies in the name of good, but end up harming the economy? Ayn Rand, hailed as one of the most profound philosophers of the 20th century, tells the story of a dystopian United States where successful CEOs abandon their fortunes and cause important industries to collapse. She provides a deep analysis of ideas like morality, egoism, and the potential destruction of altruism.
As the CEO of a large and highly influential company, Jobs likely contemplated his motivations and the effects of his decisions on the world.
10. The Tao of Programming, by Geoffrey James
This book is a spoof of classic Taoist texts and explains various hacker ideals of work and programming. Through a series of short anecdotes, Geofrrey James outlines lessons about software management and design. A must-read for new project managers or project leads, Steve Jobs personally told Geoffrey James that he enjoyed this book.
So why not choose one of these books to kick off your summer reading- you might just change your perspective on life and business at the same time.
Featured photo credit: Albumarium via albumarium.com
